Theseus is a strategy and management agency that works with IP owners and cultural brands who want to grow or evolve.
Strategists with a commercial instinct and agents with a strategic approach, we specialise in unlocking new commercial opportunities that enable sustainable growth, while safeguarding creative and cultural integrity.
WHAT WE DO
We help to define purpose, sharpen identity, and unlock new value, bridging the gap between the cultural and commercial worlds and helping great ideas to thrive, evolve and endure.
We work closely with clients to support their growth, guide their reinvention, or manage transitions.
With a track record of shaping iconic brands and scaling IP across markets and formats, we deliver strategic clarity and practical results.
OUR APPROACH
We help brands, rights-holders, and creators pinpoint and harness what makes them matter to the wider world and shape their development.
Our work blends creative strategy with proactive rights and brand management to deliver practical outcomes: growing revenue, reach, and relevance.
We craft forward-looking brand and commercial strategies rooted in creative, institutional, and cultural integrity.
We develop new products, partnerships, and formats that expand reach without diluting value.
We manage rights and IP across categories—from publishing and screen to licensing and live experience—ensuring consistency, protection, and momentum.
We strike thoughtful, innovative deals that align short-term activity with long-term vision.
WE WORK WITH
People, brands and businesses who want to realise the full potential of their IP and assets.
From celebrated literary estates to cultural institutions and global entertainment brands, our clients trust us to think boldly, act proactively, and help their work find new life, new formats, and new audiences.
